As organisations look to strengthen the impact of talent acquisition, many are rethinking how TA works with the wider business.

Moving beyond a transactional, requisition-led approach requires more than new processes, it calls for a different way of partnering with hiring leaders.

At RecFest UK, a panel of Senior Strategic TA Business Partners from Amazon explores the organisation’s Strategic Business Partner model, sharing why it was introduced, how it operates in practice and the impact it has had on the relationship between talent acquisition and the business.

A different approach to business partnering

Amazon’s Senior Strategic Business Partner model is designed to provide a consistent strategic interface between talent acquisition and the business.

Rather than operating solely as a recruitment function, Strategic TA Business Partners work to improve candidate experience, address systemic hiring barriers and influence longer-term workforce outcomes. This session explores how the model supports closer collaboration and helps align talent acquisition with broader business priorities.

Building credibility and influence

The session also examines what other organisations can learn from Amazon’s approach to strategic business partnering. From strengthening relationships with stakeholders to increasing the influence of talent acquisition, it focuses on the practical considerations behind building a model that positions TA as a trusted business partner rather than a purely operational function.

Lessons for talent leaders

Whether your organisation is looking to evolve its business partnering approach or better align talent acquisition with organisational goals, this session offers an opportunity to hear directly from the team behind Amazon’s Strategic Business Partner model.

Watch the full RecFest UK session to hear Beckie Longworth, Imran Patel, Marirena Zouli and Matt Lloyd discuss how Amazon has redefined the relationship between talent acquisition and the business.

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