Most organisations have invested time in defining their Employee Value Proposition (EVP). But having an EVP is only part of the equation.
At RecFest UK, Nicola Plenderleith, Head of Talent Acquisition at Leyton, explores why EVP and employer brand are not the same, and why understanding the difference is key to attracting and converting talent.
From promise to proof
This session challenges the common assumption that an EVP and employer brand are interchangeable. As Nicola explains, an EVP is the promise of what it’s like to work for an organisation, while an employer brand is how that promise is brought to life through the hiring experience, careers content, people and everyday decisions. When the two become disconnected, organisations risk investing in strategy without seeing the desired impact on hiring outcomes.
Becoming a true Talent Magnet
Drawing on real-world experience, the session introduces a practical framework for moving from a documented EVP to an activated employer brand.
Listeners will explore a model for discovering, defining and activating their EVP, alongside practical examples of how this can be reflected across job adverts, careers sites and the candidate experience.
Designed for talent acquisition practitioners, the session focuses on practical action over theory, demonstrating how a well-executed employer brand can help attract talent, reduce reliance on agencies and deliver measurable business value.
Watch the full RecFest UK session to hear Nicola Plenderleith explain why EVP and employer brand are different – and how aligning the two can help organisations become true talent magnets.